about us

What we do?

  • We create brands
  • We evolve business into brands and brands into market leaders
  • We provide inspiring insight for the execution needed to take your brand from where it is now to what it could be in the future
  • Our work is tactical, strategic and creative
  • We build brands by creating brand passion and transforming that passion into brand market share
  • We take our cues from you and support through strategic counsel, inspired ingenuity and commitment

What makes us different?

We know what its like to bring an idea to life. To see it grow and have the potential to fly. That’s why we put your needs in front of our own. The brand work we do is built for you. Not for us. We have taken our thinking along with our strategy and applied it to a way of working that we can call our own- It belongs you – our client.
We have designed and evolved everything within our offering to meet the balancing act you face everyday. From the way we consult to the way we write briefs and or do reporting. From the way we craft copy and the detail in our design, to the way we measure success and how we ask to be remunerated.
The team we build is built to support you.
We are able to zoom out of your operation and concentrate on furthering your brand. But at the same time zoom in to the detail, delivering action and demand through results.

How we get it done?

Team

No client is the same. We definitely do not apply the one size fits all approach. For every client all key interactions are handled by a brand strategist and a project manager. This way you can be sure that you get the best thinking at every level. You never have to worry that the t’s aren’t crossed nor the I’s dotted.

Briefing

Briefing at lightbulb is two fold.
A strategic, creative and brand thinking brief that asks the right questions to help us solve problems and maximise on opportunities.
A technical brief that communicates timelines, budget so that we get the job done for you to achieve swift results.

Costing

The briefing system is helpful in costing and prioritising work.
When you require big thinking and senior hands that’s just what we will provide. And when you just need it done, we will deploy the necessary skills and people to have it done quickly and effectively. This means you always pay a fair price for the project we undertake.

Reporting

We have tools and systems to measure the performance of our projects. KPI’s are based on an agreed definition of success between lightbulb and client. We find that keeping accountable on this helps us improve
your work and results. Reporting is key for motivation and justification. Clients value this.